Ethics Watch exersize: CNN vs. Al Jazeera
April 16, 2008 at 10:56 am | In Online Journalism | Leave a CommentTags: Advertisement, Al Jazeera, CNN
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For this exercise, I chose to compare CNN International (http://edition.cnn.com) & Al Jazeera’s English website (http://english.aljazeera.net/NR/exeres/55ABE840-AC30-41D2-BDC9-06BBE2A36665.htm). The first thing you notice is that the Al Jazeera page is a lot more reliant on images than CNN. The feeling of space on CNN wins over Al Jazeera’s feeling of ‘getting as much onto the page as possible’.
CNN seems to have more and larger ads on its site than Al Jazeera. Having said that, however, ads on both of the websites are related to the website; there is no ‘outside’ advertising (i.e. CNN ads relate to CNN products and Al Jazeera ads relate to Al Jazeera products/services).
The distinction between advertising and editorial content on the websites is that bit clearer on CNN than Al Jazeera. This is simply because under the ad ‘boxes’ on CNN, there are the words (all be they quite small) “Advertisement“. In the same token though, CNN has more ads than Al Jazeera; CNN (generally) has three ads located at the side, middle and bottom of the webpage. Whereas Al Jazeera just has one ad located at the very top of the page.
Overall, I would say that Al Jazeera wins out as the website with fewer ads, but CNN takes the prize for clearer distinction between ads and editorial.
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